SONA is a web-based SaaS application that is "a single integrated platform for lead management".

Worked directly with CEO and CTO to define strategy for user experience and integrations, then developed the user experience and GUI for handoff to developers.

Lead Designer Branding Strategy User Experience Design User Interface Design 2018 Client: HipLead

UX Process Clips

Before diving into the GUI components, we needed to define the entire user experience for customers. The images below reflect a small part of the process utilized.